Freelance web design and development for small businesses, contractors, and marketing agencies across New England and Ohio. Custom-built, performance-optimized, and built to rank.
I'm a freelance web designer and developer based in central Massachusetts, working with small businesses, service contractors, and marketing agencies across New England and Ohio. Under the Michael Parks Design banner, I've built, launched, and maintained over 80 client websites — and I build 8–12 custom sites from scratch every year.
My approach is consultative rather than transactional. I take the time to understand your business, your customers, and your goals before a single line of code gets written. That means the sites I build don't just look good — they perform, they rank, and they convert.
I also offer white-label web development for marketing agencies that need a reliable development partner without adding headcount. Discreet, deadline-driven, and built to your spec.
End-to-end web design and digital marketing, tailored to your business — not a template off a shelf.
Custom websites built from the ground up — no drag-and-drop compromises. Clean code, thoughtful UX, and designs that represent your brand with confidence.
On-page SEO, technical audits, schema markup, local search optimization, and content strategy — built into every project from day one, not bolted on after.
Speed matters — for search rankings and for users. Core Web Vitals tuning, image optimization, caching strategies, and server configuration that gets you in the green.
From logo and color palette to typography and voice — I develop cohesive brand identities that hold up across every touchpoint. Delivered as a practical style guide your whole team can actually use.
Ongoing care for 40+ client sites — updates, security, backups, uptime monitoring, and rapid-response support. Your site stays healthy so you can focus on your business.
Need a trusted development partner behind the scenes? I work discreetly with agencies across New England and Ohio — building under your brand, on your timeline.
I'm tool-agnostic — I choose the right platform for the project, not the other way around. That said, here's where most of my work lives.
I work with clients who want a real partner — not just a vendor. Here's who I tend to serve best.
Remodelers, landscapers, HVAC companies, roofers — local service businesses that need to dominate search in their area and convert visitors into calls.
Established businesses ready to take their web presence seriously — whether that's a first real website or a full rebuild that finally reflects the quality of your work.
Agencies across New England and Ohio that need a quiet, reliable development partner. I build under your brand, stay out of the client relationship, and hit your deadlines.
Product sellers who need more than a default WooCommerce install — custom catalog architecture, membership systems, bulk pricing, and checkout flows that actually convert.
Every engagement starts with a conversation. Here's what to expect after that.
We talk through your goals, your customers, and what success actually looks like for your business.
You get a clear, bundled scope of work — no itemized line-item surprises, no ambiguity.
Design, development, and SEO setup happen in a structured, collaborative sprint with regular check-ins.
Your site goes live on solid infrastructure, with ongoing maintenance options so it stays that way.
Whether you need a new website, an SEO overhaul, a white-label development partner, or just an honest second opinion on your current setup — I'm happy to have the conversation. No hard sell, no rush.